Tips on Social Bookmarking

Santiago Caicedo asked:


Along with other forms of Web 2.0 technology, social bookmarking is one of the latest trends to explode onto the online world. The principle behind SEO bookmarking is very simple. If someone comes across your website and finds it useful or interesting, they can post it on a relevant social site so that other web users can easily find it, and so that they can find it again themselves.

How social bookmarking can benefit your business

There are various ways that having your website bookmarked can benefit your business. Firstly, many customers will not buy your product or service on their first visit to your site. If they bookmark you and can find your site again easily, they may be more inclined to buy on their repeat visits. If they have tagged your site on a 2.0 bookmarking site, other users that see the bookmark and visit you may comment on your site, encouraging your original visitor to return and buy from you.

Another advantage of 2.0 SEO is that it is viral. If someone sees an interesting or relevant bookmark on one site, they may put it on their own site, blog or forum, or on another site.

This technique has limited value in increasing your web ranking directly. This is because many websites use a type of link that search engines will not follow, and therefore will not index. However, there are others that offer search engine friendly links, and if a bookmark to your site is added to other sites, blogs or forums, you will get a lot of valuable back links to increase your web ranking.

What works and what doesn’t in 2.0 bookmarking?

As with most forms of internet marketing, the most crucial key to success in Web 2.0 is to have compelling, interesting, and informative content. No one will want to risk their online reputation by bookmarking a site that if full of fluff, and other users certainly won’t copy that bookmark onto their own sites.

Encouraging your visitors to bookmark your site can be as simple as placing links on your web pages in places that your readers will see them easily, such as at the end of an article. You can put links to a number of social websites, but beware of cramming your pages with Web 2.0 links as this can look a little desperate. Where possible choose specialized sites that are really relevant to your business.

There is some debate over whether you should submit your own web pages to social websites. Undoubtedly, this will become harder as sites crack down on users doing this, but at the present time, bookmarking a few of your own pages can be an effective strategy. After all, you can sign up for an account with a user name that doesn’t relate to your business. You could also consider bookmarking other sites that relate to your business, and then asking if they will bookmark you, in a similar way to gaining reciprocal links.

Web 2.0 Social Marketing is gaining in strength

The influence of social bookmarking sites such as Digg is on the increase, certainly for the foreseeable future. Getting your website tagged on social bookmarking sites can increase your online exposure, generate repeat traffic to your site, and improve your web ranking if you can find sites with search engine friendly back links. Web users love to talk about new sites that they have found, which are interesting or out of the ordinary, so having web content that is informative and compelling increases your chances of being social bookmarked.

Bookmarking Service

Social Bookmarking – New Era in Link Building

Anwar Alam asked:


Introduction of Web 2.0 opened the door for innovation in how websites are designed and used by visitors. Traditionally a site visitor would visit a site and then leave without having any interaction with the site owner or with other visitors of similar philosophy. Web 2.0 allowed everyone, site owners and visitors, to be able to communicate to each other. Social Bookmarking sites are just one of these many different Web 2.0 sites that are in existence today which can be used for link building.

Idea behind social bookmarking sites is to store private and public bookmarks organized by categories and tags. Anyone can register with these social media sites and bookmark their favorite URLs. These saved bookmarks can be used for personal reference or can be shared with others. Public bookmarks can not only be shared with others but also be viewed form anywhere, as long as one has a computer with internet connection. One good thing about these public bookmarking sites is that, search engine robots can visit those sites and index the data. While indexing these social sites filled with bookmarking links, search engine robots follow the links and index the pages where the link leads the robots to. This gives site owners the opportunity to use the bookmarking sites for link building purpose.
 
Social bookmarking sites not only offer a world of opportunity for link building but also offer the opportunity to free traffic. All site owners know how important and often valuable traffic is for a website or blog. Specially money making webmaster who are interested in generating revenue from their sites or blogs only have one goal in mind that is to drive as much traffic as possible to their sites. Reason for driving traffic is pretty simple. More people visit a site, more opportunity there for the site owners to generate revenue.
 
Aside form link building and traffic generation, social bookmarking sites offer another very important benefit which is promoting brand awareness. These social sites are viewed by millions of people so your presence on these sites, especially to the top ones, can promote brand awareness.
 
Due to the growing popularity of these bookmarking sites, lot of platforms have been released that are mostly open source that are now being used by even average people to run their very own bookmarking sites. Couple of these most common open source bookmarking platforms are Pligg and Scuttle. Pligg is an open source content management system and Scuttle is an open source social bookmarking platform where users can store and shared their bookmarks organized by categories and tags.
 
You can search for such sites where you can store your bookmarks and make a list of them if you are interested in link building with social bookmarking. All of these sites require free registration so that the bookmarks you make can be stored under your user account. Once you put together a list of available bookmarking sites and registered with them, you can start submitting you site details. Details most of these sites require include site or page title, URL, description, and keywords (known as tags). More bookmarking sites you submit your details to, more backlinks you get. Digg and StumbleUpon are two popular bookmarking sites that you can start with. SocialMarker.Com has a list of bookmarking sites where you can submit your site for traffic and backlinks. Since there are countless number of bookmarking sites out there, it is ideal that you do your own search and build your own list of bookmarking sites that you can use for link building

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